Artificial insemination is an imitation of the natural act of mating. It involves instillation of semen removed from a male dog into the cranial vagina or uterus of a bitch during the most fertile time of her estrous cycle.

Performing vaginal cytology offers a rapid, inexpensive, and reliable in-clinic method to evaluate stages of the estrous cycle in the bitch. Veterinary discomfort with obtaining and interpreting vaginal cytology is common.

Chester Zoo, one of the must-go zoos in the world, adopted iSperm mCASA to study infertility issues on their animals. The research activities were documented in Channel 4 Documentary series, The Secret Life of the Zoo.  A state of the art semen analyser that is recognised and used worldwide.